Volkswagen: History, Slogan, Logo, Net Worth & more (2024)

Welcome to the fascinating world of Volkswagen! As a prominent global automaker, Volkswagen has delighted car enthusiasts and everyday drivers for decades.

In this article, I’ll take you through the brand’s unique history, revealing fun facts, innovative milestones, and the people behind its lasting impact on the automotive industry.

So buckle up and get ready to explore the incredible story of Volkswagen!

Quick Info:

FounderGerman Government
FoundedMay 28, 1937
CEOOliver Blume
HeadquartersWolfsburg, Germany
Area ServedWorldwide


The Volkswagen story began in 1930s Germany when the government, under Adolf Hitler’s rule, aimed to create a “people’s car” or “Volkswagen” in German. Ferdinand Porsche, an ingenious automotive engineer, designed the original Volkswagen Beetle, which quickly became a symbol of affordability and reliability.

After World War II, Volkswagen faced a turning point. With the help of British Major Ivan Hirst, the company was revitalized, and the Beetle gained popularity across the globe. In the 1960s and 1970s, Volkswagen expanded its lineup, introducing the iconic VW Bus and the Golf, another fan-favorite.

Over time, Volkswagen grew into a powerful automotive group, acquiring luxury brands like Audi, Porsche, and Bentley. Despite facing challenges like the 2015 “Dieselgate” emissions scandal, the company persevered and committed to innovation and sustainability.

Today, Volkswagen continues to captivate drivers worldwide with its diverse offerings and dedication to shaping the future of mobility. As we explore the Volkswagen universe, remember that behind every iconic car and brilliant idea, a passionate team drives the brand forward!

Volkswagen Slogan

During its long journey, Volkswagen changed its slogan many times. Currently, Volkswagen’s slogan is “Drive Bigger.” This slogan highlights the brand’s ambitious goals and vision for the future, focusing on innovation, sustainability, and a more significant impact on the automotive industry.

In addition to “Drive Bigger,” there are several famous VW slogans, including:

  • Das Auto (The Car)
  • Volkswagen: Moving Forward
  • It’s not a car, it’s a Volkswagen
  • If gas pain persists, try Volkswagen
  • Think Small
  • Small wonder
  • Relieves Gas Pains
  • For the love of the car
  • Play or Get Played
  • If only everything in life was as reliable as a Volkswagen


Volkswagen Logo Timeline

Volkswagen has frequently updated its logo since 1937, making approximately 12 modifications to the company emblem over time.

Volkswagen Current Logo
Volkswagen Current Logo

The current logo embraces a minimalist and straightforward design, while preserving the iconic combination of the V and W letters encased within a circle.

Volkswagen Subsidiaries

As a prominent force in the global automotive industry, Volkswagen boasts an array of subsidiaries that may come as a surprise. Several luxury automobile brands, including Bentley, Porsche, Lamborghini, and Audi, fall under the Volkswagen Group’s purview.

The Volkswagen Group encompasses the subsequent vehicle manufacturers and their respective brands:

  1. Audi AG
  2. Bentley Motors Limited
  3. Bugatti Automobiles S.A.S.
  4. Ducati Motor Holding S.p.A.
  5. Lamborghini S.p.A.
  6. Porsche AG
  7. SEAT, S.A.
  8. Škoda Auto a.s.
  9. Volkswagen Commercial Vehicles (Volkswagen Nutzfahrzeuge)
  10. Scania AB
  11. MAN SE (MAN Truck & Bus, MAN Latin America)
  12. Volkswagen Financial Services AG