Subaru Slogan, Net Worth, Logo, CEO & More (2024)

Subaru, synonymous with safety, reliability, and innovative engineering, has carved a unique niche in the global automotive industry.

Known for its distinct horizontally-opposed “boxer” engines and symmetrical all-wheel drive systems, Subaru has built a loyal fan base and a strong reputation for producing vehicles that offer exceptional performance and durability.

In this article, we will delve into the captivating world of Subaru, exploring its origins, history, and remarkable achievements.

Quick Info:

FounderKenji Kita
Founded15 July 1953
CEOTomomi Nakamura
HeadquartersShibuya City, Tokyo, Japan
Area ServedWorldwide

History of Subaru

Subaru was founded in 1953 as part of Fuji Heavy Industries (FHI), a conglomerate with roots in aircraft manufacturing. The first vehicle, the Subaru 1500, was introduced in 1954, showcasing its engineering expertise and commitment to automotive innovation.

Throughout its history, Subaru has achieved numerous milestones, including the launch of iconic models like the Impreza, Forester, and Outback. The brand’s commitment to safety has also been recognized with various awards, such as the Insurance Institute for Highway Safety’s (IIHS) Top Safety Pick and the National Highway Traffic Safety Administration’s (NHTSA) 5-Star safety ratings.

In 2017, Fuji Heavy Industries officially changed its name to Subaru Corporation, highlighting the importance of the automotive division in the conglomerate’s overall business strategy. The rebranding reflects Subaru’s growth and its role as a leading player in the global automotive industry.

Subaru Slogans

Subaru’s current slogan, “Confidence in Motion,” was introduced in 2010 and encapsulated the brand’s commitment to providing customers with safety, reliability, and peace of mind.

This slogan reflects Subaru’s dedication to developing advanced safety features, innovative engineering, and performance-driven vehicles that instill confidence in their drivers.

By consistently delivering on this promise, Subaru has cultivated a loyal customer base and a strong reputation in the industry.

Over the years, Subaru has employed various slogans and marketing campaigns to communicate its brand values and establish a strong identity in the automotive market. Some of the most memorable slogans include:

  • The Beauty of All-Wheel Drive
  • Inexpensive and Built to Stay That Way
  • Driven by what’s inside
  • Think, feel, drive
  • When you get it. You get it.

In addition to its corporate slogan, Subaru has also launched the “Love” marketing campaign, which focuses on building an emotional connection with customers by highlighting the positive experiences and memories of owning a Subaru.

This campaign showcases real-life stories of Subaru owners and their bonds with their vehicles, emphasizing the brand’s commitment to providing quality cars and fostering a sense of community and belonging among its customers.

The “Love” campaign has resonated with many consumers, further solidifying Subaru’s position as a brand that cares for its customers and their well-being.

Subaru Logo

Subaru Logo
Current Logo

The Subaru logo has undergone subtle changes throughout the years while maintaining its core design elements. The logo is a stylized representation of the Pleiades star cluster, also known as the Seven Sisters, part of the Taurus constellation.

Subaru Logo Timeline

The word “Subaru” means “unite” in Japanese and is also the Japanese name for the Pleiades cluster. This symbolism is intended to represent the unity of the six companies that merged to form Fuji Heavy Industries, the parent company of Subaru.

Subaru Net Worth

As of June 2023, Subaru has a market capitalization or net worth of $14.11 billion. Over the past year, Subaru’s market cap has decreased by -3.65%. This decline may be attributed to various factors, such as fluctuations in the global automotive market, economic trends, or industry-specific challenges.