Pepsi: Slogan, Logo, Net-worth (2024)

Fizzy drinks are a crowd favorite, and when they fizz into the conversation, two titans inevitably bubble up: Pepsi and Coca-Cola.

But let’s talk about Pepsi – that effervescent companion to meals worldwide. Who hasn’t relished a bucket of KFC’s crispy fried chicken with a side of ice-cold Pepsi? It’s almost a rite of passage!

In this article, we’ll deeply dive into this iconic beverage. From the evocative swirls of its logo and the catchy cadence of its slogans to the intriguing origins and staggering net worth in 2024, there’s a lot to uncap. So, let’s pop open this effervescent tale!

CEORamon Laguarta
HeadquartersPurchase, Harrison, New York, United States
Area ServedWorldwide

How did Pepsi Start?

In 1893, within the unassuming confines of a North Carolina pharmacy, Caleb Bradham set out to create a refreshing drink that also aided digestion. The resulting concoction, initially known as “Brad’s Drink,” was rebranded as Pepsi-Cola in 1898.

Early in its effervescent journey, Pepsi faced turbulent times. The sugared waves of World War I almost capsized the enterprise, but Pepsi clung to tenacity’s buoy. After the bankruptcy in 1923, it was acquired and resuscitated by Roy C. Megargel.

Pepsi’s sails caught wind in the 1930s and 40s through daring marketing feats. Radio jingles and an upsized bottle at no extra cost etched Pepsi onto the public palate.

As TV flickered into homes, Pepsi’s campaigns beamed youth and vibrancy. The ‘Pepsi Generation’ campaign of the 60s and 70s was an exuberant toast to a shifting cultural tide.

Pepsi Soda

Today, Pepsi is more than a drink; it’s an icon that fizzes across the globe. From Bradham’s modest apothecary to a carbonated colossus, Pepsi’s history bubbles with innovation, resilience, and an undying zest to quench the world’s thirst.

How Much is Pepsi Worth?

As the bubbles settle and we take a magnifying glass to the financial fizz of Pepsi, some astonishing numbers come into focus.

Let’s start with the Pepsi brand itself. The emblematic red, white, and blue circle graced countless gatherings and quenched infinite thirsts is no lightweight in the financial arena.

The Pepsi brand, a vanguard of taste, holds an estimated net worth of approximately $20 billion. That’s a billion, with a capital B!

But wait, there’s more effervescence to this story. Pepsi is but a sparkling cog in the behemoth that is PepsiCo.

With its sprawling portfolio that includes brands like Lay’s, Quaker, Tropicana, and Gatorade, PepsiCo’s financial heft is truly a force to be reckoned with.

As of recent data, PepsiCo boasts a market capitalization of a staggering $255.70 billion. The fizz doesn’t stop here; the company’s market cap has effervesced by 11.32% in the past year!

For a sense of scale, let’s place PepsiCo’s carbonated giant alongside its perennial rival – Coca-Cola. A comparison that’s been bubbling for over a century. As of July 2023, the Coca-Cola Company sports a net worth of $260.43 billion, just slightly ahead in this corporate cola clash.


Pepsi’s slogans have reflected the zeitgeist of their respective eras, evolving to resonate with changing consumer tastes and cultural shifts. The story of Pepsi’s slogans is a chronicle of adaptation and innovation.

Pre-1950s: The Beginnings and the World War II Era

Initially, Pepsi positioned itself as a healthful drink. In 1903, Pepsi used the slogan “Exhilarating, Invigorating,” aligning with its image as a digestive aid. As the brand gained popularity, Pepsi adopted the famous “Delicious and Healthful” in 1909, underscoring the drink’s purported health benefits.

The 1950s – 1990s: The Age of Television Advertising

As television became a household fixture, Pepsi seized the opportunity to expand its reach. In 1950, Pepsi introduced “More Bounce to the Ounce” to emphasize value. In 1961, a pivotal moment arrived with “Now It’s Pepsi for Those Who Think Young”. This was the genesis of Pepsi’s association with youth and modernity.

In 1963, “Come Alive! You’re in the Pepsi Generation” took the world by storm, and “Pepsi Generation” became synonymous with youth, energy, and rebellion. Over the next three decades, Pepsi’s slogans focused on living life to the fullest, like “You’ve Got a Lot to Live, and Pepsi’s Got a Lot to Give” (1975).

2000 – Present: The Modern Slogans

As the new millennium dawned, Pepsi adapted its messaging to reflect a modern, global identity. In 2003, Pepsi launched “It’s the Cola” to resonate with a new generation of cola drinkers. In 2009, embracing a sense of unity, Pepsi introduced “Refresh Everything” which reflected a more socially-conscious image.

In 2015, “Live For Now” captured the essence of embracing the present, and it symbolized a celebration of the here and now.

As for 2023, Pepsi’s slogan reflects the brand’s ongoing commitment to innovation, unity, and capturing the pulse of contemporary life.

Popular Pepsi Slogans over the Years

  • For the Love of It (2019-present)
  • Twice as Much for a Nickel (1939-1950)
  • Pepsi Cola P-E-P-S-I, that’s your smartest cola buy (1949)
  • Pepsi Cola hits the spot, two full glasses, that’s a lot (1949-1950)
  • More Bounce to the Ounce (1950)
  • Any Weather is Pepsi Weather (1950-1957)
  • Say Pepsi, Please (1957-1958)
  • The Sociables Prefer Pepsi (1959-1960)
  • Now It’s Pepsi for Those Who Think Young (1961-1964)
  • Come Alive, You’re in the Pepsi Generation (1964-1967)
  • Pepsi Pours It On (1967-1969)
  • You’ve Got a Lot to Live, and Pepsi’s Got a Lot to Give (1969-1973)
  • Join the Pepsi People (Feeling Free) (1973-1977)
  • Have a Pepsi Day (1975-1978)
  • Catch That Pepsi Spirit (1979-1981)
  • Pepsi’s got your taste for life (1981-1983)
  • Pepsi Now! Take the Challenge! (1983-1984)
  • Pepsi. The Choice of a New Generation (1984-1988, 1990-1991)
  • Pepsi. A Generation Ahead (1989)
  • Gotta Have It/Chill Out (1991-1992)
  • The Choice Is Yours (1992)
  • Be Young, Have Fun, Drink Pepsi (1992-1993)
  • Right Now (1993-1994)
  • Double Dutch Bus (1994-1995)
  • Nothing Else is a Pepsi (1995)
  • Drink Pepsi. Get Stuff (1995-1996)
  • Change The Script (1996)
  • Generation Next (1997-1998)
  • It’s the cola (1998-1999)
  • Ask for More (1999)
  • For Those Who Think Young/The Joy of Pepsi-Cola (1999-2000)
  • It’s the Cola/Dare for More (2003)
  • Why You Doggin’ Me/Taste the one that’s forever young (2006-2007)
  • More Happy/Taste the once that’s forever young (2007-2008)
  • Pepsi Stuff Super Bowl Commercial (2008)
  • Pepsi is #1 TV commercial (2008)
  • Something For Everyone (2008-present)
  • Refresh Everything/Every Generation Refreshes the World (2009-present)
  • Every Pepsi Refreshes The World (2010-present)
  • Summer Time is Pepsi Time (2011-present)
  • Born in the Carolinas (2011-present)
  • Where there’s Pepsi, there’s music (2012)
  • Change The Game (2012)
  • The Best Drink Created Worldwide (2012)
  • Live for Now (2013-2015, 2017)
  • Out of the Blue (2015)
  • The Joy of Pepsi-Cola (2015)
  • Delicious. Refreshing. Pepsi (2017-present)
  • That’s What I Like (2020-present)


Pepsi Logo