Hulu Slogans, Logo, CEO, Revenue (2023)

In the online streaming era, Hulu comes as one of the popular choices for watching videos, movies, news, TV shows, and music. This service allows anyone to enjoy entertainment from various places, anytime.

Founded by Jason Kilar and Beth Comstock, Hulu was first launched on October 29, 2007, as an online platform with an extensive library of films and TV shows from various TV networks, such as NBC, ABC, and FX Networks, also Hulu’s original program.

Currently, the owner of Hulu is The Walt Disney Company which owns 67% of its stake, and Comcast through NBCUniversal with 33%. Hulu has a mission to captive and connects people with stores they love by creating unique experiences through entertainment and technology. Today, Hulu has become one of the pioneers in the entertainment industry that has brought TV entertainment and technology to a new level.

Quick Info:

FounderJason Kilar and Beth Comstock
FoundedOctober 29, 2007
CEOJoe Earley
Headquarters2500 Broadway 2nd Floor Santa Monica, CA 90404 United States
Area ServedWorldwide
Social MediaTwitter/hulu

Hulu Slogans and Taglines

Hulu has many taglines and slogans that they launched based on events. However, there are two of the most popular ones, which are:”

  • Never miss a moment. Watch Live.
  • Come TV with us.

Hulu Logo

Hulu Logo

Hulu Business Segments

Hulu’s business segments are mainly divided into three categories, the online streaming subscription service, add-on service where Hulu is partnered with other companies, and providing a platform for advertising. Here is more explanation about each of the business segments of Hulu:

Subscription Service

Hulu provides three subscription services for online streaming, which are:

  • Hulu (With Ads)
  • Hulu (No Ads)
  • Hulu + Live TV

Add-On Service

For Add-On service, Hulu has:

  • Partner: ESPN+
  • Premium: HBO Max, Cinemax, Showtime, Starz
  • Network: Espanol Add-on, Entertainment Add-on, Sports Add-on
  • Feature: Unlimited Screens, Enhanced Cloud DVR,

Advertising Platform

Even though Hulu also provides a service without ads, most subscribers choose the service with ads because of its affordable price. Therefore, the revenue that came from this part is big enough to be considered one of its business segments.


Hulu made around 4.4 billion dollars of revenue in 2020 from its subscription and ads platform service. The ads platform service contributes almost half of that revenue at 1.5 billion dollars.