Domino’s Pizza: Slogans, Logo, Revenue, Fact, & more (2024)

Domino’s Pizza, founded in 1960, has grown to become one of the world’s largest and most recognizable pizza chains.

With thousands of stores across over 90 countries, Domino’s has made a name for itself through its signature delivery service, innovative marketing strategies, and dedication to customer satisfaction.

Quick Info:

FounderTom Monaghan, James Monaghan
FoundedDecember 09, 1960
CEORussell J. Weiner
HeadquartersAnn Arbor, Michigan
Area ServedWorldwide

History of Domino’s Pizza

Story of the Founding of Domino’s

In 1960, Tom Monaghan and his brother, James, purchased a small pizzeria named DomiNick’s in Ypsilanti, Michigan. With only $900, the brothers began their journey in the pizza business. After James traded his share for a used Volkswagen Beetle, Tom became the sole owner of the pizzeria.

In 1965, Tom Monaghan decided to expand the business and needed a new name, as the original owner of DomiNick’s did not want his name used for the expanded stores. A delivery driver suggested “Domino’s,” The rest is history. The first official Domino’s Pizza store opened in 1967.

Domino’s quickly grew, with its 200th store opening in 1978. The 1,000th store opened in 1983, showcasing the company’s exponential growth. Today, Domino’s has over 17,000 locations worldwide, making it one of the largest pizza chains.

Milestones and Innovations

In 1973, Domino’s introduced its famous “30-minutes-or-less” delivery guarantee. This promise revolutionized the pizza delivery industry, encouraging other companies to focus on improving delivery times to remain competitive. However, due to safety concerns, the guarantee was discontinued in the United States in 1993.

Domino’s has always been at the forefront of pizza delivery. The company was one of the first to employ a dedicated delivery driver fleet, ensuring faster and more efficient delivery services. They also pioneered insulated pizza boxes to keep the pizzas warm during delivery.

Domino’s has consistently embraced technology to improve the customer experience. They introduced online pizza ordering in 2007 and launched the Domino’s app in 2011, making it even easier for customers to order their favorite Pizza. The company has also experimented with innovative delivery methods like drones and autonomous vehicles.

Domino’s Slogans and Taglines

Dominos currently uses “You’re Never Far From A Domino’s” as their slogan. The current slogan, “You’re Never Far From A Domino’s,” emphasizes the widespread presence of Domino’s stores worldwide. With over 17,000 locations in more than 90 countries, the slogan reassures customers that a hot, delicious pizza is always within reach, no matter where they are.

In the past, Dominos has used different slogans several times, including:

  • “You Got 30 Minutes”
  • “Get the Door. It’s Domino’s”
  • “Oh Yes We Did”
  • “Domino’s. The Pizza Delivery Experts.”
  • “Good and Good for You”

The Domino’s Logo

Current Domino's Logo Horizontal
Current Domino’s Logo Horizontal
Current Domino's Logo Vertical
Current Domino’s Logo Vertical

Original logo and Design

Dominos Orogonal Logo

The original Domino’s logo, designed in 1965, featured a simple, single-color design with the company’s name in a bold, slightly italicized font. A domino tile was incorporated into the design and placed above the text. The domino had three dots arranged horizontally, with one dot in the top square and two in the bottom square.

The three-dot symbolism

The three dots on the domino in the original logo represented the first three stores of the company. Initially, the plan was to add a dot for each newly opened store. However, as Domino’s experienced rapid growth, this idea was quickly abandoned, as it would have become impractical to keep adding dots to the logo.

Logo Evolution and Redesigns

Logo Evolution and Redesigns Pictures

Over the years, the Domino’s logo has undergone several redesigns:

  1. In the 1990s, the logo was updated to include a red, white, and blue color scheme, adding more visual interest and reflecting the company’s American roots.
  2. In 2012, the logo underwent a significant redesign that removed the word “Pizza” from the design, leaving just the brand name “Domino’s.” This change aimed to reflect the company’s broader menu offerings beyond just pizza. The domino tile in the logo was also simplified, with the three dots becoming more prominent.
  3. The current logo features a more modern design with a flat, minimalist style well-suited to digital platforms. The domino tile is still present, and the three-dot arrangement remains a crucial aspect of the design, paying homage to the company’s humble beginnings.

Throughout its history, Domino’s logo has evolved to reflect the company’s growth, changing market trends and expanding product offerings while maintaining elements that represent its roots and identity.

Revenue and Business Model

Annual revenue growth

Domino’s Pizza has experienced consistent revenue growth thanks to its successful business model, emphasis on customer satisfaction, and continuous innovation. As of 2022, the company generated over $4.5 billion in global revenue, making it one of the top pizza chains in sales.

Franchise model

A key component of Domino’s success is its franchise model. Most of Domino’s locations are owned and operated by independent franchisees. This model has allowed the company to expand rapidly across the globe while keeping overhead costs low. The franchise system also enables local entrepreneurs to invest in the brand and adapt their stores to cater to regional tastes and preferences.

Diversification and International Expansion

Domino’s has diversified its product offerings to include more than just pizza, with menu items such as pasta, sandwiches, chicken, and desserts. This diversification has helped the company appeal to a broader range of customers and capture a larger market share.

International expansion has also been a significant driver of growth for Domino’s. The company has successfully entered numerous global markets, including Europe, Asia, and the Middle East. By adapting its menu to cater to local tastes and preferences, Domino’s has established a strong presence in diverse regions, further fueling its revenue growth.

Fun Facts about Domino’s Pizza

Number of pizzas sold daily

Domino’s sells millions of pizzas daily worldwide, with over 3 million pizzas sold in the United States alone. This impressive figure showcases the company’s popularity and the scale of its operations.

Unique toppings and regional offerings

Domino’s is known for offering unique toppings and pizza varieties to cater to regional tastes and preferences. For example, you may find paneer pizza in India, while in Japan, you might come across a teriyaki chicken pizza. These locally-inspired creations demonstrate the company’s adaptability and commitment to satisfying customers around the globe.

Domino’s and the Noid

The Noid was a mascot created by Domino’s in the 1980s as part of an advertising campaign. The character, a mischief-maker in a red rabbit-eared suit, was designed to represent the challenges of delivering pizzas in 30 minutes or less. The Noid became a pop culture icon, appearing in video games, merchandise, and even an animated TV special.

Final Words

Domino’s Pizza has transformed from a small Michigan pizzeria to a global industry leader. Domino’s has set new standards for competitors to follow by pioneering delivery innovations, embracing technology, and adapting to regional tastes.

With a strong commitment to customer satisfaction, the company remains well-positioned for continued growth and success.

As Domino’s further expands its presence and responds to evolving consumer preferences, it is poised to maintain its status as a dominant player in the pizza industry for the foreseeable future.