Apple Slogans, Logo, CEO, & Revenue (2024)

We can’t doubt that Apple Inc. has become one of the most successful technology companies in the world. Imagine that Apple was the largest technology company by revenue in 2021. In 2022, this technology company became the biggest company by market capitalization in the world.

The achievement has not stopped there yet. Apple Inc. is also the fourth-largest personal computer vendor by unit sales. Indeed, Apple is also very popular in mobile phone technology. Its products lead this company to become the second-largest mobile phone manufacturer in the world.

Thanks to Steve Jobs, Steve Wozniak, and Ronald Wayne, who founded Apple Computer Company on April 1, 1976. They produced a phenomenal microcomputer known as the Apple II. It became a best seller product.

This company also released Macintosh in 1984. Unfortunately, Apple Inc. lost its market share, but Jobs brought Apple into a profitable company by launching the iPod, iMac, iPhone, and iPad.   

Quick Info:

FounderSteve Jobs, Steve Wozniak, and Ronald Wayne
FoundedApril 1, 1976
CEOTimothy Donald Cook
Headquarters1 Apple Park Way, Cupertino, California
Area ServedWorldwide

Apple Slogans

Apple has various taglines, including:

  • Think Different
  • iThink, therefore iMac
  • Blow minds, not budgets
  • The plot thins
  • Hello. Again.
  • Two Brains are better than one.
  • 1.000 songs in your pocket
  • The world’s faster computer

Apple Logo

Apple Logo

Business Segment

Apple Inc. tries to broaden its market by developing other business segments. Some business segments support its products, and others are far from the mobile phone industry.

Wearable, home, and accessories 

Apple successfully produces wireless headphones known as AirPods, Apple TV digital media players, Apple smartwatches, Beats headphones, and HomePod Mini smart speakers.


Apple also invests in the advertising industry in the App Store, the Apple News app, and the AppleCare+ extended warranty plan. Apple also develops a cloud-based data storage service called iCloud and a credit card called Apple Card. The service also covers Apple Pay.

Digital Content 

People can use various digital content by Apple, including Apple Books, Apple Fitness+, Apple Music, Apple News+, Apple TV+, and iTunes Store.


Apple Inc.’s total revenue in 2022 is $394.33 billion, with an operating income of $119.44 billion. This company will earn a net income of up to $99.80 billion with $352.76 billion in total assets in 2022. It makes Apple the biggest technology company in the world.